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Tagging is on the Rise, is Spam next?

Posted by: Heather Green on May 24

David Sifry at Technorati reports that the blog search engine has reached a milestone of 1 million distinct tags and 14 million tagged posts.

Sifry dishes up a concise little explanation of tags in his post, describing why tags are important to his startup and pointing to a recent AP story about tagging. And he explains how Technorati became part of the tagging crowd, following in the footsteps of a gaggle of startups including del.icio.us, Furl, and Flickr in adopting the technology to search for and organize photos, URLs, etc.

Ok, so the question among the tagalicious critics has to be: “Millions of tags? When does the Spamfest start?” This is afterall, the cloud looming over the nascent, grassroots form of classifying data—and the startups who are building their models on it.

I know from my reporting that spam is already appearing within tags at Technorati. Flickr and Technorati use a combination of automatic filtering and manual removal to beat back spam.

I’m not an expert in spam, but this is what Sifry had to say about the future of it in a interview I did a couple of months ago for a story on tagging:

"It's a real, potential problem. We have all been around this block before (with email spam). The good news is that there is a difference between blog spam and email spam, with email spam you can do it anonymously, with blog spam in the end that spam is sitting at a url.

"The fact that I can identify it, means you can fight it in an effective manner. In the blog world, it has to have a url, you can say ah that's a spammer, the difference is its accountability."

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Reader Comments

Eric Hamilton

May 24, 2005 04:00 PM

Perhaps there is accountability at Technorati, but it's even easier to post to tags on Del.icio.us, and anybody can post anything. It would be trivial to spam Del.icio.us, and trivial to use Del.icio.us for joe-job attacks. Spam will likely become a serious problem for Del.icio.us users, and it will be interesting to see what they do about it.

jim wilde

May 25, 2005 09:20 AM

I agree that it is easy to spam del.icio.us, but I think spamming will become a trivial issue as more spammers are easily caught, sent to jail, and fined. What's more, del.icio.us users will act as beat cops to curb spam.

Josue

May 25, 2005 10:02 AM

I wonder if spamming will ever cease... :(

colbert

May 25, 2005 10:37 AM

spam ?
its already happening over in Tag space. Do a search
on ipod and you see a lot of spam posts.

Bob

May 26, 2005 05:19 PM

To the extent spammers are spamming for cash, one million tags is less, rather than more, exciting. If there were only five tags used by one million people, that would cause them to take a look.

From that perspective it's only the big categories in the largest, lowest common denominator, group contexts that have anything to fear from spamming. For that same reason, the social systems reliant upon tagging will need to remedy the problem.

I can't imagine much benefit to spamming the "folksonomy" tag.

Heather Green

May 27, 2005 10:34 AM

That is true, I guess the thing to watch to see how appealing this would be to spammers is how quickly tagging is growing (to know how big of an audience they would hit with tag spam) and then obviously, just what percentage of the overall audience the popular tags reach.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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