Posted by: Stephen Baker on May 27
It was the grand experiment on blogging for money. In February, an enterprising Oregonian, Michael Buffington, launched a blog on asbestos. His goal? To scoop up the big bucks that asbestos lawyers would pay for clicks on Google-sponsored ads. Buffington figured that if he created the top asbestos site, the ad money would flow.
Back then, lots of people were telling us that Buffington had blogonomics figured out. Successful blogs would be neatly niched micro-businesses. Buffington was writing the book—and taking lots of grief from blogging purists.
Check out his site today and you see that the last post was in mid March. Buffington has backburnered it. Turns out that blogging for bucks, he says, “was really hard work.” That might be the most useful lesson his experiment leaves behind. In the initial burst of publicity, he was picked up by Slashdot and traffic rocketed. But as the weeks wore on, he was spending lots and lots of time trying to be the definitive guide to things asbestos, and traffic trailed off.
“There aren’t that many people who want to visit an asbestos site,” he says.
What’s the take-home here? Bloggers who want to build niche businesses had better be experts on the subject—and passionate about it—because they’re going to be immersed.
Buffington’s passion is photography, and he has plenty cooking in that area. He figures he’ll eventually give the asbestos site to people affected by the contaminant. They’re experts, and passionate.
The asbestos blog missed the point of blogs. It isn't about blogs as a business in themselves it's about integrating a powerful new tool into an organisation's communications strategy. An asbestos blog can work for an asbestos solicitor or an asbestos removal company who really care about and understand the issues and the human pain. They can get business from a well produced blog. It's not about cashing in on human suffering.
I don't think it's the concept that's wrong but the model. Bloggers currently see the only way to make money as selling ads. It's incredibly wasteful (there's a post on my blog regarding Gawker Media who throw 90% of the money they could be making because of their ad based model).
Radical as it sounds - the future is selling content for cents. In that scenario your traffic is essentially converting at 100% and even very small payments ad up. Big traffic spikes suddenly produce big bucks.
The key is making the system of payment simple and ubiquitous and keeping prices extraordinarily low.
It doesn't mean that you'll have to read any blog. It just means you'll have to pay something to read the last year of Seth Godins blog.
Hi, I read your post with interest because I am new to blogging, and naturally keen to learn about success stories of those who made it big using Google-sponsored ads! After visiting Buffington's site about Asbestos, I decided to give the guy a break and clicked on the single ad that was shown on the side! Three (or more) cheers to those who try!!
Yeah, blogging for money can be difficult if it's not done correctly. AdSense is defintely not the way to go about it. Selling content for money can work, but so less effective!!
I have just finished my how-to guide about my personal experiences making over $800 a month blogging. I only spend 15 minutes a day now on my main blog that is simply a cash cow.
It's a simple process, that I happened to experiment with and stumbled upona gold mine. You can download my ebook at my website:
http://www.blog-for-profits.com
Cheers!
Donovan
I hope everyone has enjoyed the blog as much as I have enjoyed writing it.
Elliot Daverty
http://www.asbestosexpert.com
This blog posting was of great use in learning new information and also in exchanging our views. Thank you.
Tyrell parkins
http://www.asbestosremovalunnoticed.com
For your entertainment, here's another site taking a shot at blogging for dollars. Where Buffington failed, we are picking up with better technology, actual legal input, and a bit more passion for the subject. It's about to get interesting, because we've made the model scalable. Keep an eye out, and feel free to ping me with questions.
www.freshlegal.com
In my opinion a good blog is all about the value of the content. Valueable content comes from people who are passionately interested in their topic and/or cause. Mr. Buffington may not have had that if his only motivation was money via ad revenue. That may likely be the underlying reason for his choice to discontinue.
This is the article that started it all for me, I have had an interest in the Marketing of Asbestos Products for 7 years.
I tried to do a blog on Asbestos, However it really was difficult to stay neutral. I think it is important to get the information out there for EVERYONE, & let them decide how it is to be used for the good of all. This is why I decided to do an ASBESTOS Product Catalog Web Page called ASBESTOSCATALOGS.COM, I hope it is helpful, It took along time to do, thanks Mike
A good website is one that is concentrated on the topic, provides expert research, latest news relating to the topic of the website and more. There's lots of "lunch time" websites out there that were made in a matter of minutes, hoping to make a quick buck; but those schemes rarely work.
For example a good website for asbestos topics would be www.epa.gov/asbestos or www.researchmesotheliomacancer.com
Blogging for Money works well , if you choose the right content
adsense.denks.net
I started an asbestos blog, (http://asbestossurvey.blogspot.com/)purely for information purposes (no Ads). It was aimed at people concerned about a material that causes cancer. Yes I run an asbestos removal company but the whole point of providing asbestos information via a blog is to educate people about the different aspects and usage of the material. Blogs can be good for feedback and general questions about the material.
On my site I have a lot more information and even a gallery of asbestos materials found in common use, if you know where it is you can avoid disturbing it and prevent exposure. www.kentsurveys.com, its not always about money, its about helping people. Jerry
complete info
http://asbestos.slinkset.com/
Alfacell's promising therapy for Mesothelioma cancer (Asbestos related). Among their pipeline drugs is ONCONASE® (ranpirnase) targeting malignant mesothelioma (almost always related to asbestos). Several combination therapies are Doxorubicin but with a response rate of sub-20% it leaves a significant unmet need for this disease area. Onconase is an enzyme derived from Northern Leopard Frog, which is found to be effective against various types of cancer cells. In a disease area with very high unmet need, this novel agent may have more upside potential which is not currently reflected in price.
http://www.goodoldvalue.com/2009/08/alfacell-promising-therapy-malignant-mesothelioma/
Our laboratory provides Asbestos Testing of building materials for concerned people.
contact us at 1-800-220-3675 or visit http://www.emsl.com
There are lots of asbestos & mesothelioma lung cancer websites on the Internet, one of the best is www.asbestos.com which is the authority in its field. The other very good website about malignant lung cancer is http://www.researchmalignantmesothelioma.com
Although the value of these asbestos dollars have now shrunk quite a bit, the new money is in like vioxx lawsuits and other financial instruments such as structured settlements.
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.