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Is Twitter the Next Monster?

Posted by: Rachael King on March 12

tweetcruitlogo2.jpgPlenty of job seekers spend hours combing through listings on Monster or CareerBuilder but experts say that’s not necessarily the most effective way to hunt for a job. It turns out that only 12.3% of hires of candidates from outside the company come from those kinds of job boards, according to a February report about the hiring practices of large companies by consulting firm CareerXroads. In fact, the report says that Monster and CareerBuilder account for half the job board hires but both are losing ground to social networks and other niche sites.

Increasingly, both job seekers and companies are turning to social networks such as LinkedIn, Facebook and even Twitter to find and fill jobs. That may be due to the fact that referrals from both employees and corporate alumni make up 27.3% of all external hires, according to CareerXroads. In fact, the report suggests that referrals could be the best way for outsiders to land a job at a company. Today, software developer Kevin Smith wrote a blog post about how he used Twitter to find a job at a company called Gnoso. Smith discovered Gnoso through one of his Twitter acquaintances who ultimately helped shepherd Smith’s resume to the right person.

The viral nature of Twitter means that one message can be re-tweeted and seen by thousands of people. One marketing firm experienced that viral effect after posting a job listing on Twitter. “Within 15 hours, this tweet went from a few thousand to 15,000 people,” says Divesh Sisodraker, founder of a company called TheJobMagnet which creates recruiting tools for social networking sites. Today Sisodraker’s company launched tweetCruit a software service which helps companies track the viral nature of tweets and how many people clicked through to the job ads. The tool can also help companies do pre-screening and filtering of job candidates.

While Twitter may be a great tool for spreading the word about a job, it can be unwieldy for job applicants. For example, job seekers interested in working at AT&T can follow @attjobs on Twitter. There are plenty of postings but they’re for a range of jobs such as sales consultants and technicians in a range of places from Waco, Texas, to San Diego. There’s really no way to filter jobs based on position or location. These kinds of issues leave some wondering if Twitter will ever become a mainstream tool for job searches or recruiting.

What do you think?

Reader Comments

Jan Kirchner

March 13, 2009 06:14 AM

Twitter is no longer unwieldy for job applicants. In order to enable job seekers to systematically search all of twitter we created a jobsearch engine. It offers an English (USA/International) and a German version. The Alpha-Version can be found here:
http://www.personalberater-blog.de/twitter-jobsuchmaschine-alpha/

John (Human3rror)

March 13, 2009 08:19 AM

probably work better for IT/Tech jobs...

Kosso

March 13, 2009 08:30 AM

Check out http://blellow.com - launching imminently. It's like Twitter, but geared up specifically for job/work seekers.

Victor Cruz

March 13, 2009 08:42 AM

The Twitter boys are smart guys; they will find a way to filter Tweets at the state and local level; when that happens then the future will look bright for job seekers.

Ric

March 13, 2009 09:03 AM

This is interesting in the fact that Net denizens are repurposing 'word of mouth' and 'personal branding' in new ways few could have envisioned a decade ago. Social networks have and will continue to filter the chafe of human interaction and will be the beachhead of forms of communication we can scarcely imagine at this point in time.

falkininvesting

March 13, 2009 10:08 AM

Incredible info, I definitely feel Twitter could grasp more market share rapidly in the job hunting arena. An active twitter user myself, it's amazing how quickly info gets passed around.

Andy Finkle

March 13, 2009 10:38 AM

I blogged this back in August of last year ,,,Twitter will be the new monster the new craigslist the new ____ (Many models that have worked on the Internet pre-Twitter will work even more effectively in the Twittersphere

http://twitter.com/A_F

Original post: http://www.afpr.com/2008/08/you-dont-know-twitter.html

Josh Woody

March 13, 2009 11:10 AM

Good article. We tweet all our job postings to a niche following (internet marketing folks) of over 100k 2nd-Degree followers....

matt schulte

March 13, 2009 11:50 AM

I think the position or location challenge/issues that you mention are just evolutionary problems that will be solved, and probably quickly...Twitter is going to be the data generator for a lot of different services/products that will slice and parse the data as needs are identified.

Todd Havens

March 13, 2009 12:55 PM

I think Twitter is already there in terms of starting the dialogue between job posters and the right candidates.

I was recently following a mobile jobs Tweeter...probably just a knee-jerk follow...then realized just yesterday that I don't work specifically in that arena and I don't live in SF. :)

So I unfollowed. But niche Tweeters like that could be a real goldmine for those perfectly suited for the gigs.

Monster Millionaire

March 13, 2009 06:09 PM

Fact is this is not a new concept for Veterans of Twitter. There has been an exchange of employment and Business Opportunity for sometime. Also, there are so many offline events that Twitter leaders hold, that draw a great number. Fact is employment opportunities have been boundless!!

Rachael King

March 13, 2009 08:31 PM

Thanks for all the great comments. I will check out the links that some of you posted. I'll be interested to see how this evolves in the coming months.

RecruiterGuy

March 16, 2009 11:58 AM

"...There’s really no way to filter jobs based on position or location."

The fact is that this statement is not accurate at all. Not only can job seekers conduct basic searches at Twitter (http://search.twitter.com) or hit mini-boards like TwitHire (http://www.twithire.com) or filter results using tools like TweetDeck (http://www.tweetdeck.com) they can also set up alerts and notifications for job postings with specific keywords or even group posts to search later.

There are many ways in which a job seeker can filter results as opposed to following streams of postings from employers like AT&T. While many rookie "tweeters" think the value is in having as many followers as possible you'll find that those that truly understand the win behind the tool know that it's about communication and creating dialogue.

In a case where an employer streams their job postings they aren't necessarily looking for followers - they're primarily looking to share the information within a new channel of communication.
Savvy job seekers won't likely follow streams that list ALL jobs with an employer but will instead conduct searches and create alerts for tweets that contain that company's name and keywords of interest.

A VERY simplified example...
Go here to search for jobs being tweeted in San Diego, CA:
http://search.twitter.com/search?q=%23jobs+san+diego

Note that some of the discussion isn't just from the employer but also from those that recommend the jobs themselves. ("RT" means it's been Re-Tweeted - aka: passed along)

Like what you see? Click the RSS link on the top right to create a live update feed to your reader or email application of choice.
http://search.twitter.com/search.atom?q=%23jobs+san+diego

Chris Hoyt
aka: RecruiterGuy
www.RecruiterGuy.net

MN Headhunter | Paul DeBettignies

March 16, 2009 12:40 PM

My colleague and friend Chris is correct. While future tools may allow for easier finding of jobs many of us are already recruiting and helping job seekers on a regional and local level.

Here is a story from KARE 11 TV
(Minneapolis NBC afilliate March 15th)

Social networking can help job hunt
http://cli.gs/LJNt4r

Paul DeBettignies
@mnheadhunter
http://www.mnheadhunter.com
http://www.beyourownheadhunter.com

Squeezebox

March 16, 2009 01:45 PM

The ugly truth is that companies aren't doing this to find the best talent. They're doing it to commit age discrimination. They know that people over the age of forty aren't as conversant with social media as the next generation is.

JobRadio.fm

March 16, 2009 01:55 PM

I think it will be more of a compliment to other job boards. Twitter cant hold a full job description, it can merely link to an existing one.

Kristen Shue

March 16, 2009 04:34 PM

"There’s really no way to filter jobs based on position or location.". Yes you can....filter which connections you want to forward the jobs to based on their title and location, etc., with Jobvite. http://www.jobvite.com/Recruiting/Social-Recruiting.aspx

Deb DeWanz

March 16, 2009 08:32 PM

Squeezebox: Please do not perpetuate the myth that those of us over 40 are being discriminated against if we don't keep up with the times. The best talent can often be found among those of us who have more life experiences AND choose to keep current with technology. That is a winning combination!

I attended an excellent presentation by Paul DeBettignies last fall and learned a great deal about how social media is being used that I was not aware of. Regardless of my age, it's up to me to take that information and put it to use. No excuses.


Gary

March 19, 2009 11:47 PM

Check out www.tweetmyjobs.com. It sends out categorized job postings by location and industry. Users can subscribe to as many "Job Channels" as they want, and the jobs will get Tweeted to their Twitter account. They can also upload a resume, and their resume will get Tweeted to Twitter!

Joe Stubblebine

March 20, 2009 04:34 PM

Workhound offers a huge twitter repository available at http://www.workhound.co.uk/twitter/ - definately the best on the Internet by far.

Follow me @joestubbblebine and @jobcircle

Dana

June 2, 2009 01:57 PM

Mark my words....as social vehicles like twitter develop they will become paramount to the smart employer's proactive recruitment campaigns.....but not as a job posting venue. Job search engines and social media alike are delivering an onslaught of unqualified seeker-spam (new term).

WizioTec Recruiter

June 15, 2009 08:56 PM

There has been so much buzz about Twitter in the media. Looks like no one really know how to create a tangible value out of it. Even the company founders and investors don't have a clue about how to make money from this THING !.

Based on my observation twitter is serves well to following communities

1. Celebrities: Those who have a large followers and their fans enjoy getting an update from them directly.

2. Journalists: Those who hosts live shows/events and need close to real-time feedback/input from audience so that they can develop the script on the fly.

3. Gurus: Those who are heroes in their respective industries and die-hard fans (professionals) who love to follow them to get a daily dose of inspiration.

But recruiting software must provide integration with Twitter. WizTalent (next generation recruiting software) from WizioTec provides Recruiting 2.0 features to integrate seamlessly with Twitter, Facebook, Myspace, LinkedIn, Orkut, etc.

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Technology is transforming the workplace. In the Technology At Work blog, Rachael King and occasional guest bloggers explore how companies are using innovative software, hardware and other tools to revolutionize work spaces, cut costs of getting the job done, and make us better, faster and smarter at earning a living.

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