MP3 Player Market Share
Music Player Company Ranking Unit
Share
(%)		 Dollar
Share
(%)
30GB Black Video iPod Apple 1 12.3 19.5
512MB iPod shuffle Apple 2 10.1 5.3
2GB Black iPod Nano Apple 3 9.8 10.4
30GB White Video iPod Apple 4 8.1 12.8
2GB White iPod Nano Apple 5 7.1 7.5
512MB Sensa m230 Sandisk 6 4.4 2
iPod Nano 4GB Black Apple 7 4 5.3
iPod 60GB Black w/Video Apple 8 3.3 6.9
iPod Nano 4GB White Apple 9 2.9 3.8
iPod 60GB White w/Video Apple 10 2.4 5
Others     35.6 21.5

Source: The NPD Group/NPD Techworld

Sandisk Surprise


What's this? A non-Apple MP3 player among the top 10? It seems iPods weren't the only bestselling digital music players during the oh-so-crucial December season. Sandisk's Sensa m230, which can play back 8 hours of songs and sells for less than $100, finished better than four different variants of the wildly popular Apple machines.

Sandisk's coup aside, it was nevertheless a stellar quarter for Steve Jobs & Co. Apple sold an eye-popping 14 million iPods in the December period, compared with 4.6 million a year earlier. Apple still retains dominant market share, with about 69% of all unit sales.


Also see:

Apple's Intel, iPod Revelations


Slide Show: The Latest Add-Ons for iPods


Posted: 2/9/06