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Tuesday, August 23, 2005 =Subscribers Only

 THE STAT

26

Percentage of wireless customers who use their cell phones to take pictures

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Toys and Tech

Lego Legends >>

Slide Shows: Toy Stories >>



Make-Believe Goes Cutting Edge
Virtual playmate? Toymakers are betting this and other new gizmos can compete with the video, MP3, and computer tech stealing their biz

Educational Games Crank Up the Fun
Shifting gears to make sure they don't get left behind, the newest teaching games have plenty of entertainment value, too

For Lego, an Online Lifeline?
The building-block maker has had some rough times as toys go digital, but its new Lego Factory Web site may help it reconnect with kids

A Happy Tune for Zizzle's iZ?
The team behind Furby is back with a new toy company and a new musical toy, out this fall, that promises to appeal to kids of all ages

Can LeapFrog Jump Back to the Black?
The storied toymaker has had plenty of setbacks lately. Now it's betting on an innovative new product lineup to return to form

Fly Should Soar with Kids
With its wide range of both educational and fun offerings, LeapFrog's amazingly clever "pentop" computer is likely to be a hit

The Games People Play -- Wirelessly
COO David Gosen of mobile game company I-play talks about the industry's future and how his company is preparing to take part in it



  RELATED STORIES
In Toyland, More Pain and Less Play
Although S&P's credit ratings for Mattel and Hasbro remain investment grade, toymakers are facing increasing risk as sales slow (7/5/05)

The Anime Biz
It's transforming Japan's $100 billion entertainment industry. Can Anime become the next big export? (6/27/05)

Furby's Father Is Back
Having left his big hit with Hasbro, Roger Shiffman is channeling his childlike enthusiasm for toys into a new venture, Zizzle (5/27/05)

Atari: Reaching for the Joystick
The business it helped create is white-hot, but the venerable game maker has been gathering dust. Can new CEO Jim Caparro give it a jolt? (5/23/05)

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