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 | Tuesday, June 22, 2004 |  =Subscribers Only |
THE STAT
26Percentage of wireless customers who use their cell phones to take picturesMore Vitals
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A Marketer's Dream: Your Cell Phone The world's 1.3 billion handsets offer marketers a potential direct link to consumers, and they're starting to exploit it A Telemarketer You Can Talk To Tellme Networks uses voice-recognition technology to give companies a more personal sound when customers come calling The Technology of Personalized Pitches New customer relationship management software is giving sellers a keener eye than ever for tailoring offerings to specific people Tangled in the Phishing Lines The proliferation of scam messages purporting to be from legit companies has tech experts and marketers scrambling for fixes Advertisers Take Aim at Gamers A huge market of 18- to 34-year-old males has the likes of Nike and Chrysler spending to get their products plugged in video games | |
 INFORMATION TECHNOLOGY Blogging With The Boss's Blessing More companies are helping employees to speak freely -- and bond with customers (6/28/04) INFORMATION TECHNOLOGY Ben Edelman, Adware Scourge This 24-year-old law student-expert witness says he's "100% convinced that spyware is a fair label" for advertising software (6/28/04) INFORMATION TECHNOLOGY Avi Naider, Adware Crusader The chief exec of WhenU says he hates spyware as much as anyone, but his product is different. Here he explains (6/28/04) INFORMATION TECHNOLOGY Guess What -- You Asked For Those Pop-Up Ads Software lodged in your PC follows your Web wanderings and slings up relevant pitches (6/28/04) | |
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