The CEO Guide to Sentiment Analysis

Learn how companies including Kia, Gogii Games and Gaylord Hotels are using sentiment analysis to examine millions of comments on Twitter, Facebook and blogs to learn what customers think of their companies, brands, products and employees. Learn which technology companies are most loved and hated online

Sentiment Analysis Gives Companies Insight Into Consumer Opinion

Kia, Best Buy, and Viacom are using new tools to mine comments on the Web to see what consumers really think of their brands
Trading on a World of Sentiment

Investors are consulting software that analyzes millions of online comments about companies to help them decide when to buy—and sell—stocks
Slide Show: Most Loved—and Hated—Tech Companies

Web users love to talk about tech online. They don't always love the tech companies they talk about. We asked NetBase, a company that measures customer attitudes toward brands, to figure out which providers elicit the strongest feelings

Podcast: Getting a Feel for Your Customer

Sentiment analysis software takes individual opinions on social media sites such as Facebook and Twitter to give individual companies an idea of how customers and investors are feeling
Video: Brand Passion

NetBase can mine social media to find out how consumers are feeling about different brands. The company's BrandPassion Index looks at the intensity of customer passion for products
Archive: CEO Guide to Technology

Browse past editions of this special report on emerging tech trends