The CEO Guide to Sentiment Analysis

Sentiment Analysis Gives Companies Insight Into Consumer Opinion
Kia, Best Buy, and Viacom are using new tools to mine comments on the Web to see what consumers really think of their brands
Trading on a World of Sentiment
Investors are consulting software that analyzes millions of online comments about companies to help them decide when to buy—and sell—stocks
Slide Show: Most Loved—and Hated—Tech Companies
Web users love to talk about tech online. They don't always love the tech companies they talk about. We asked NetBase, a company that measures customer attitudes toward brands, to figure out which providers elicit the strongest feelings
Video: Brand Passion
NetBase can mine social media to find out how consumers are feeling about different brands. The company's BrandPassion Index looks at the intensity of customer passion for products
CEO Guide to Technology
Browse past editions of this special report on emerging tech trends