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Marketing
Twitter Wants Small Businesses to Buy DIY Ads
The site opens self-service ads to anyone in the U.S. to compete with Google and Facebook for Main Street ad budgets -
Marketing
It's Getting Harder to Make Money on YouTube
More than a million video makers have signed up for the site's ad revenue-sharing program, but ad rates have been falling -
Technology
How Small Businesses Use Big Data
Startups and small companies are finding ways to use voluminous data sets to gain insights into customers, employees, and products -
Marketing
How to Run an Effective Social Media Program
Which platforms work best? Manage them yourself or delegate? Spend time or money? As social media grows in influence, businesses need to answer these questions -
Profiles
Beyond EBay: Coupon Clippers Grab Online Deals to Resell Overseas
A growing number of resellers in the U.S. are using online deals to buy coveted products at steep discounts, then flipping them in overseas markets -
Social Media
Poland Spring's Missed State of the Union Opportunity
Poland Spring came up dry when Senator Marco Rubio gave the bottled-water company a moment of social-media fame -
Profiles
Beyond Webvan: MyWebGrocer Turns Supermarkets Virtual
Buying diapers? Don't forget baby food. Supermarkets leery of Amazon and Wal-Mart are feeding a Vermont software business that handles online ordering and virtual promotions -
Media & Marketing
Sales Moves Beyond Face-to-Face Deals, Onto the Web
Thanks to the expansion of online sales resources, the costs of sales are falling—and the ranks of salespeople rising -
Profiles
No Sleep Till Christmas: Etsy Sellers' Haggard Holidays
Etsy's sales are setting records this holiday season, and that's keeping crafters up at night -
Advice
Small Business and Daily Deals: The Affair Is Over
A majority of small merchants are disenchanted with the online coupons -
Profiles
Selling Peace of Mind to Sell More Used Stuff
A boomlet of so-called re-commerce sites is making used goods more attractive for buyers and sellers -
Advice
Sell More Online This Holiday Season
Experts are pushing small retailers to ready their websites now to capture more online sales during the holidays -
Advice
Big Data Can Make a Big Difference in Marketing
Even the smallest businesses are swimming in an ocean of proprietary data. How they analyze, interpret, and apply that information has significant implications -
Advice
How Social Media Is Changing CRM
New customer relationship management tools are letting companies communicate with customers rather than just thrust messages at them -
Advice
Grateful Dead Smiles and Aerosmith Testimonials: A Manufacturer's YouTube Strategy
Guitar effects-pedal maker Pigtronix has built an effective marketing strategy around YouTube videos that cost it next to nothing
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