Office IT, from Mad Men to Now and Beyond

Office info tech has changed a lot since the early 1960s, and it's going to change just as much in a few years. So spend wisely, small business

By Gene Marks

Sexist comments. Bourbon at 10 a.m. Lighting up a Pall Mall whenever you want. No, this isn't the Mets locker room. It's the way of life on the TV show Mad Men, and boy, did those guys at Sterling Cooper (the show's fictional advertising firm) have it made. No one cared about cancer. All the secretaries and stewardesses had hourglass figures. And if you were Senior Partner Roger Sterling, you could even pinch one of their tushes with impunity.

How times change. The only tush I can pinch is my dog's. And he's not happy about it, either. I have to steal my drinks from a flask in the men's room. And smoking those Pall Malls? I'll leave that to the President.

But most of us who work in an office have noticed something else on Mad Men: the technology shift. Gone are those big, black phones. Also those IBM (IBM) typewriters. A copy machine was new technology then. If Don Draper, the firm's creative director, was suddenly transported to today's office, he would be shocked by how much of the technology that he used every day in 1963 is long gone.

Would the same be true of a business owner from today hypothetically transported ahead 50 years? Try five years. Because in just that short amount of time, a lot of the technology we use now won't be around, at least not as much. So if you're thinking of investing in something new, you may want to consider a few technologies that are changing right before our eyes.

Macs Invade the Office

Let's start with Macs. Apple (AAPL) technology is gaining traction in the workplace. There's a whole new generation of workers weaned on Macbooks hitting the job market. In a recent survey of 750 businesses by research firm Information Technology Intelligence, 73% of respondents said they were more likely to let their users deploy a Mac as their enterprise desktop within the next six to 12 months. That's up from 68% a year earlier.

And a whole new generation of technology helps you run Macs on Windows-based networks or even run Windows and Mac operating systems side by side. Investing in this stuff is becoming less taboo in the business world. The IBM typewriter moved over for the PC, and the PC is slowly but surely sharing space with Mac. And oh, if you're going to buy a PC, make sure it's not running Windows XP or Windows Vista. Because in just a few years all you're going to see is Microsoft's (MSFT) Windows 7 dominating the desktop—or you'll see Google's (GOOG) Chrome or the open-source Linux system. In any case, today's operating system will be yesterday's news.

While you're looking forward, forget about anything wired. Companies are putting in wireless routers and using wireless modems over cables. They're getting wireless headsets, keyboards, mouses, printers, and monitors. We may all end up with brain cancer within the next decade. But at least we'll be able to undergo chemotherapy "hands free." Thanks, Bluetooth!

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