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 THE STAT 26Percentage of wireless customers who use their cell phones to take picturesMore Vitals
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NOVEMBER 23, 2004
HDTV: A Shopper's Survival Guide [Page 2 of 2] CRTs ON A DIET. Now that you've heard the pluses and minuses of each, take them with a grain of salt. The technology on most TV types is changing so fast that what's true today won't necessarily be applicable a year from now. Plasma manufacturers, for instance, are adding software that imperceptibly moves the picture a fraction to help avoid burn-in. They're also working on sets that will broadcast all the high-definition formats. LCDs are getting bigger and brighter. New LCD sets coming to market in the next year will feature backlit, light-emitting diode (LED) technology that offers the same vivid colors of plasma. Even the maligned CRT TV set is getting a makeover: Samsung and LG Philips Displays late next year are expected to roll out super-slim CRTs just 16 inches thick. So how do you future-proof your purchase? Making wise buying choices now will let you happily watch Law and Order reruns for years to come. One of the key things to look for is a set's native resolution. The lowest-quality digital set will offer DVD-quality pictures. That's perfectly fine now, since only a fraction of people who are buying sets today actually have signed up to get HD programming. MAKING CONNECTIONS. But when the time comes to see the HD flavors offered by most broadcast networks, you'll need sets that offer resolutions of at least 1,280 by 720 pixels. That last number typically will let you know if you meet the magic HDTV threshold for viewing one of the two most common high-definition programming standards in the U.S. as it's broadcast instead of being downgraded by the set. Also, look for sets with fast response times (the lower the better to handle fast-moving images) and high contrast ratios (the higher the better for brightness). Be sure to buy an HD set that offers plenty of choices for connecting audio-visual gear. A general rule is the more, the better. In particular, look for TVs with a digital video interface (DVI) and high-definition media interface (HDMI). These offer the best possible picture. The relatively new HDMI uses a single cable to transmit video and "5.1 surround sound," an audio format that separates soundtracks into theater-like speaker setups. The single cable goes a long way toward reducing the sea of cords common to many home theaters. Some sets will advertise built-in tuners, too. Look for the digital-standard Advanced TV Systems (ATSC) tuner, which would let you grab local digital broadcasts with a $40 to $50 antenna. "REALLY RESONATES." By purchasing sets adorned with another logo, "CableCard ready," you can save money and headaches in the long run. These sets, which began hitting store shelves this June, build a digital-cable set-top box right into the TV. There's some debate about how popular this feature will be with providers such as Comcast and Time Warner. But in theory, it lets you do away with digital set-top boxes. With CableCard-ready sets and upcoming CableCard-ready set-top digital video recorders, you should be able to move to any area served by a cable provider and simply ask it to mail you an access card to insert directly into the unit to get programming. "CableCard is a feature that really resonates with consumers," says Bob O'Donnell, director of IDC's personal technology group. Even after you buy, be prepared for disappointment. The vast majority of programming is still broadcast in the old analog format known as the National TV System Committee (NTSC) standard, where even the best rabbit ears still have occasional problems with tuning in snowy pictures. On higher-definition big-screen sets those pictures look, in a word, lousy. So, you'll have to learn to deal with occasional buyer's remorse until more HD programming becomes available and the benefits of crystal-clear TV shine through.
 By Cliff Edwards in Silicon Valley Edited by Jim Kerstetter
BW MALL
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