Posted by: Peter Burrows on September 25
Now that the first Android phone is out, most of the analysis has centered on the fascinating contrast in smart phone business models between Apple and Google. You’ve got Google with a wide open approach, in which almost anyone can create applications or create new Android-compliant phones, versus Apple’s more closely managed approach. Apple seems likely to keep a tighter rein on what software gets into its AppStore, and it’s clearly going with an iPhone-only hardware strategy. You’ve even got HTC’s keyboard/touchscreen, versus Apple’s touchscreen-only product.
But while such comparisons are interesting, there’s another simple reality that will also determine who comes out ahead in this Battle of the Titans. It’s Apple’s first mover advantage. Already, thousands of developers have already created apps for the iPhone, and many are making real cash money on the more than 100 million apps that have been downloaded fromthe AppStore so far. Had Apple and Google announced their SDK on the same day, these developers may have created versions for both right away. That didn’t happen, though. Since Android came nearly six months later than Apple (and Arik broke the news of Apple’s SDK plans way back in October of 2007), many will likely take a “wait-and-see” approach to Android. That creates a chicken-and-egg conundrum for Android, seems to me. If top developers are waiting and seeing while iPhone sales zoom ahead, it could impact or at least temper Android’s ability to get off the ground.
Take Pandora, the popular Internet radio site. It’s had huge demand for its service since setting up shop on the AppStore. “The iPhone eclipsed all of our other mobile Internet partners in about 12 hours,” says CTO Tom Conrad. As of my visit to Pandora earlier this month, 10% of its listenership was already on the iPhone—a huge number for what had been a PC-dominated service. It’s such a big number that CEO Tim Westergren thinks he’s got the critical mass to start monetizing the interest—both through a $3 a month paid service, or through increased advertising to free listeners.
Obviously, this took some commitment to the iPhone platform. As soon as Steve Jobs said that Apple would create an SDK back last year, Pandora assigned three of its ten software developers to create the iPhone version of the service. “That was a big decision for us, but we wanted to be more than ready on Day One” after the AppStore opened thus summer, says Conrad.
What about Android? While Conrad thinks its very promising, “we don’t have anyone working on Android. We want to be where our customers want us to be.” Until those customers demand Android, it sounds like Pandora will keep its focus on iPhone.
If T-Mobile’s HTC G1 phone doesn’t get Android off to a fast start, there could be plenty of Pandora’s. So says Jeff Holden, CEO of Pelago, maker of a social networking program called Whrrl that’s available on the AppStore. A former top executive at Amazon, he’s seen first mover advantage in action—and thinks it could be important in this context. “Network affects are very important. Apple has a great ecosystem going with the iPhone and AppStore, and consumers go where developers go and developers go where consumers go. So being the first game in town can create a lot of advantage.” If Google can’t quickly start creating a network effect of its own, Android could become like all those early e-auction sites that never caught up with eBay. “eBay was only game in town for long time. Trying to catch up with that can be an extremely difficult thing.”
Either way, while the product comparisons will dominate the headlines, the war for developer allegiance will be just as critical.
Not just first mover advantage, but first MONEY advantage. The App store moved 100 million downloads in the first 60 days and is averaging $1 million per day. Then there's the dev who made $250K in the first 60 days with a $4.99 game!
It's probably going to be at least a year before anyone has an end-to-end solution with development, marketing, distribution & sales like Apple. By then there will be around 40 million iPhones in the wild.
At this point in time, there are no Android phones even for sale yet, and when they do go on sale, they will be with the smallest network and only 20 3G markets.
Now if AT&T and Apple are getting crucified for lame 3G coverage in 200 markets, what is going to happen to T-Mobile with only 20 markets?
First mover indeed.
First mover is an advantage now. In 20 years time? I hope you do remember Apple history for a bit longer back. Furthermore the mobile phone market moves very fast. Every year includes newer models with real improvements. So 40 million units doesn't mean anything. There are already more then 3 billion mobile phones worldwide. Most customers don't really care about iPhone or Android. What they do care about is choice. ANd Android has the future there. Android is the platform where anyone can basically join the consortium of hardware and software. Apple is well.. just Apple all alone. That's not enough of a model for market domination.
The biggest issue facing Android developers will be ensuring cross hardware compatibility. Either they develop to the lowest common denominator or a very specific hardware model. What makes iphone development both creative and feasible is the consistent end user experience. Until Android forces a base line hardware spec, application development on the Android platform will not gain any significant market traction.
First mover advantage? Look back a few years to the Sony Betamax. It came to market with a walled garden approach limiting who could use, manufacture, sell, etc. A bit later the VCR came out....open and free standard for all manufactures. Even though Betamax was superior technically look at which one prevailed and became the videotape standard. "Those who forget the mistakes of the past are condemned to repeat them." (G. Santayana)
Gwilz,
Your comparison to Betamax is flawed. VHS became standard, because more software became available for it (especially porn).
In the case of smartphones, first mover advantage definitely applies. It is also the value of the installed base. The more iphones are sold, the more valuable the platform becomes to App developers. Google is assuming that Android's openness will increase the size of the installed base. That remains to be seen since the Android experience is far inferior to the iPhone experience, in the same way the iPod experience is far superior to any other MP3 player.
Jack,
We agree that software was what drove VHS as the standard and I think we also agree that with smartphones; software too will dictate.
I see a direct parallel with what Matsushita (VHS)did to morph Sony Betamax by opening their VHS manufacturing standard to all. This was the catalyst that drove software. Sony's prohibition of industry wide manufacturing of its Betamax, and control of its 'software', was the death knell of Betamax.
Remember when the Motorola RAZR was the most awesome phone ever...
It's a loss-leading market where every two years people expect a new and more unique phone.
You have to look at mobile phone consumers as meth addicted adhd circus monkeys.. they only care about what is shiny and awesome and "in" right at this exact moment.
No way! iPod are above normal MP3 players?? In what world? iTunes is a trainwreck; drag and drop anyday! I've had both the iPhone and the G1, and I can already tell you that the massive amount of customization Android gives *alone* will pull in a larger buyer market than just AT&T customers who can afford iPhones (and their horribly overpriced data plans). Besides, iWhatever is so old news by now anyway; most people are aware of it's inability to receive a simple picture message (even *after* jailbreaking!), or take any video, it's inherent inability to EVER work with Flash. I hated the fact that I can't just put something on my iPhone and be done, it has to be synched, so it doesn't matter if I *ever* plan to watch it on my computer ever, it has to stay there, otherwise it is 'synched' off. Not very 'smartphone,' if you ask me.
I got HTC Magic and sold Iphone for peanuts, I really believe in new standard for mobiles. Android is great...WELCOME
A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers BusinessWeek Senior Writer Peter Burrows and BusinessWeek.com Senior Technology Writer Arik Hesseldahl.
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