Pics from the New Boston Store

Posted by: Arik Hesseldahl on May 14, 2008

Our correspondent in Boston Aaron Pressman got a tour of the new Apple store in Boston today and sent a few pictures. It’s clearly a big space on three floors comparable I would say to the newest Manhattan store in the Meatpacking district.

Apple retail head Rod Johnson was on the scene. He said this store is the biggest Apple store yet. “We’ve yet to build a store too big,” he says. The Genius Bar alone will be able to serve 1,000 people per day.

The idea in the layout is to separate new customers from from existing ones. The first floor is for selling Macs, and then existing customers upstairs for classes and Genius Bar appointments, buying accessories and so on.

More pics after the jump.

The First Floor

Down another glass staircase

Apple Retail VP Ron Johnson

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A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers BusinessWeek Senior Writer Peter Burrows and BusinessWeek.com Senior Technology Writer Arik Hesseldahl.

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