Apple Store Fifth Ave Closes For Commercial Shoot

Posted by: Arik Hesseldahl on May 30

Dan Frommer at Silicon Alley Insider scored a few blurry shots taken with his Treo (a Treo Dan?) of the scene at what was apparently the filming of a TV commercial for the new iPhone. There apparently wasn’t much to see, but the store did close for the duration of Thursday night and reopened as normal this morning.

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A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers BusinessWeek Senior Writer Peter Burrows and BusinessWeek.com Senior Technology Writer Arik Hesseldahl.

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