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Gene Munster On iPod Sales: Yikes!

Posted by: Arik Hesseldahl on February 25

Whoop! Whoop! Whoop! Everyone panic! IPod sales are crashing!!!

But seriously. Gene Munster of Piper Jaffray just published a note analyzing iPod sales data from market researcher NPD and finds the following: iPod unit sales appear to be on track to come in at 9.5 to 10.3 million for the March quarter. If correct that would work out to be a 6% decline year on year. It would also be below his prior forecast of 11.3 million, and the street consensus range 10.8 million units.

But that lower estimate is based only on an extrapolation of one month’s worth of NPD sales data, he says, and once the numbers are in for the second month, it will probably change the outlook. Nor does it take into the account the impact the price cut on the iPod shuffle, which I mentioned last week.

For now, in the immortal words of Douglas Adams, Don’t Panic.

Oh, and by the way? Munster still has that $250 price target on Apple.

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Reader Comments

Glenn

February 25, 2008 08:49 PM

The flattening curve of iPod sales numbers is to be expected, but iPod ASPs and margins are growing big time, resulting in revenue growth not decline. Watch this arena be transformed and rejuvenated by the Apple mobile OS.

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A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers BusinessWeek Senior Writer Peter Burrows and BusinessWeek.com Senior Technology Writer Arik Hesseldahl.

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