BusinessWeek Logo

Remember The Apple Flops?

Posted by: Arik Hesseldahl on March 28, 2007

It may seem hard to remember today, but Apple wasn’t always so good with products it tried to launch. And there’s no better way to remember the bombs than with a list, which NewLaunches.com has done with a list of its Top 10 Apple products which flopped. This is nothing less than a cringe-worthy collection Apple blunders, starting with Cyberdog, and ending with the Newton PDA. The most recent entry is the Motorola ROKR phone, and well, we all know how that story turned out. The ROKR is one of two products on the list launched while Steve Jobs was at Apple, the other being the Apple Lisa. At least one notable product I think is missing is the PowerMac G4 Cube, which attracted a great deal of attention after its launch in July of 2000 for its innovative design, but at the time, the G4 tower was a better buy. Apple suspended production in 2001, less than a year after its debut.

Another interesting entry on the list is eWorld which was a dialup online service Apple had developed in partnership with America Online. I loved it, and in the days when my connection to the Internet was nothing more than 14.4 KBPS modem and a phone line, I used it to the exclusion of AOL. I was among the dedicated crowd who stayed logged in until the very end, when Apple on March 31, 1996, at 12:01 AM, Apple pulled the plug. Ah, the memories.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Reader Comments

Neurotic Nomad

March 28, 2007 12:15 PM

Including the ROKR which was no more an Apple device than the Rio Cali 128 (which also used iTunes to manage it's music) is really scraping the bottom of the barrel looking for 10.

Apple had plenty of flops (but, as you pointed out, most during the non-Steve Jobs years) like Dylan, OpenDoc, and Copeland.

Why didn't the Apple III make the list? Or the IIGS+ ?

THe ROKR, and the "one button mouse" arguments are tell-tale signs of the Mac ignorant.

Lun Esex

March 28, 2007 06:55 PM

There was no such thing as a IIGS+. The Apple IIgs computer itself was sold by Apple for over six years, from September 1986 to December 1992:


http://en.wikipedia.org/wiki/Apple_IIgs

For the last half or so of its life it received practically zero promotion from Apple, yet it still sold in significant enough numbers that Apple kept it available. How many other computers of the same era had a lifespan of over six years, with only minor updates? (They increased its RAM and expanded its ROM, but didn't even increase its processor speed.) It'd be hard to find anyone who'd say that qualifications like that would classify something as a "flop."

Chris

March 29, 2007 09:33 AM

Apple spelled "Copeland" as "Copland." No E. Stop the disinformation! :)

This is a very poorly researched list. The number of Apple failures is legion, and CyberDog and Newton aren't even in the top ten. (CyberDog was a superior internet suite with tons of potential, and even fairly successful at the time, but Apple let it die rather than port it away from OpenDoc, which should have been on this list.)

These should be on the list:
QuickDraw GX
AOCE/PowerTalk
Apple III
OpenDoc
The 'Road Apple' Macs listed at LowEndMacs.com.

The Mac TV should not be on there. It was given no marketing support by Apple, produced in limited numbers, and given no further development for unknown reasons.

Chris

March 29, 2007 01:28 PM

ROKR was Motorola's phone with a small piece of Apple software -- I'd hardly call that an Apple flop. More like a partnership formed to buy Apple time to get the iPhone to market. Every company has flops. The trick is making enough of the great products the market desires that make the flops seem like innocent explorations.

Sharon

April 2, 2007 09:06 PM

Ahhh eWorld, how I miss it! Such a friendly little place! I was there until the end as well along with my husband who I met online in an eWorld chat room. We are still married.

Post a comment

 

About

A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers BusinessWeek Senior Writer Peter Burrows and BusinessWeek.com Senior Technology Writer Arik Hesseldahl.

Leave us a voice message. Learn more.

BW Mall - Sponsored Links

Buy a link now!