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Two Weeks After "Thoughts On Music"

Posted by: Arik Hesseldahl on February 20

It’s now been about two weeks since Steve Jobs published “Thoughts On Music,” and by now every technology wag, and for that matter practically everyone who’s anyone connected with digital media and DRM has had their own response to Steve’s suggestion that music labels dump their requirement that music files be protected by DRM schemes.

Well enough already about DRM. What about hearing from Steve Jobs directly, and in his own words? Wasn’t that kinda cool?

Steve is a natural public speaker regardless of venue. He’s physically and mentally comfortable talking to groups. He could have easily found some conference at which to make a speech that would have been just as widely covered as the publication of his essay. But instead he decided to write about it, and tell the world precisely what he thought.

That, to me was refreshing, and makes me wonder if he shouldn’t make it a regular thing. Which brings me to ask this: Why doesn’t Steve Jobs, of all people, have a blog?

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Reader Comments

PXLated

February 21, 2007 11:24 AM

He doesn't need one. He has a much wider array of options at his disposal...Events, Speeches, White Papers, Manifestos...he uses whatever is appropriate and gets massive coverage no matter which he uses...He's a full-featured marketing/pr type, not a blogger ;-)

HG

February 21, 2007 12:00 PM

Blogs are highly politicized which currently are used to generate FUD and innacuraries. It's a venue, which unfortunately, just can't be trusted.

I'm glad Jobs is out of the blog arena. It would detract from the mission of the business: making Apple products more widely accepted in a Microsoft dominated culture.

dave

February 21, 2007 12:40 PM

you have seen the fakesteve blog, right?
DJ

mrslim

February 21, 2007 12:40 PM

Steve Jobs doesn't need a blog. Rather than talk incessantly about technology or strategy he simply let the Company's products do the talking for him. I don't think M. Dell, B. Gates, S. Ballmer, or M. Hurd has a blog. Steve J. is a fascinating person to watch and listen. A blog will just be another me too blog like everyone else. I thought his essay was succinct and to the point, bloggers sometimes tend to ramble about a whole lot of nothing.

hi

February 21, 2007 03:36 PM

Jobs is always using the one-way communication. Keynote, 'open letter' or press release, he's always the transmitter. I don't think he's interested in comments and feedback from consumers. The discussion among bloggers (not Apple) will happen elsewhere in the blogosphere.

Al Galgano

February 22, 2007 06:17 AM

I thought you were going to say "Why doesn't he run for president?" Interesting...might motivate Bill Gates to enter politics...very interesting!

Sarah

March 26, 2009 01:12 AM

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know

what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Sarah

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A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers BusinessWeek Senior Writer Peter Burrows and BusinessWeek.com Senior Technology Writer Arik Hesseldahl.

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