The Three Rules of Cool
Posted by: Arik Hesseldahl on November 10, 2006
I just got into the office and have no fewer than a dozen requests for a link to Malcolm Gladwell article I mentioned in the final few paragraphs of today’s Byte Of The Apple column. For those who have The New Yorker’s DVD archive set, the article is called “The Coolhunters” and it appeared in the New Yorker issue of March 17, 1997. It also available at Gladwell’s personal web site right here.
Reader Comments
shareemah harris
February 7, 2007 12:08 PM
can you tell me more about the "three rules of cool" can you tell me more about the quicker the chase the quicker the flight. thank you
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A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers BusinessWeek Senior Writer Peter Burrows and BusinessWeek.com Senior Technology Writer Arik Hesseldahl.
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