Business Schools

GMAT Cheaters Beware


As B-school hopefuls prepare for the GMAT, the test's sponsor warns about the monumental risks, and the minuscule benefits, of cheating

In 2008, the Graduate Management Admission Council (GMAC), which publishes the GMAT, shut down a website allowing prospective test takers to access "live" test questions—in effect, it was a "sneak peek" at the test. When the smoke cleared, 84 test takers who used the site had their test scores voided and their business schools notified. Aside from moral objections to accessing standardized test questions in advance, the risks far outweigh any possible benefits. As the admission testing season swings into high gear, the first place many students will turn to is the Internet, where they will find that an entire industry has evolved to offer test preparation services. These sites offer information about specific tests, advice on how to prepare, discussions of testing experiences, presentations of success stories, access to practice questions, and more. Most of this information is available free, and most of these sites are legitimate. For a fee, however, some sites offer subscriptions for access to "special" test questions. A typical testimonial might say, "I saw four of the special questions and did real well on the test." Subscribers are encouraged to return after they take the exam to post questions they saw. Only a tiny fraction of test-takers take the bait, and they foolishly—and permanently—jeopardize their reputations and careers. Accessing live test questions in advance, like having someone take the test for you, is cheating. Other than the obvious reasons not to cheat, all test takers should understand the potential risks and rewards. Extensive Damage

The immediate risks are having your score canceled and being banned from testing. If you are already in school, you could be thrown out. If you're on a student visa, you may have to leave the country in disgrace. If you have graduated, your degree could be revoked. What's more, any of these things could happen at any time—months or even years after the test is taken. GMAC and other major testing companies routinely cancel scores when they suspect an irregularity in the behavior of the test taker. They recognize their obligation to the hundreds of thousands of honest examinees who take the tests each year, and so have the courts. Test publishers need only a good-faith reason to question the validity of a test score to follow through with a cancellation or other action. GMAC, for one, identifies the reason for a score cancellation on GMAT score reports sent to schools. If you can find a website offering "special questions," so can the test sponsor. Chances are, the test sponsor is already monitoring that website. Testing companies work with the FBI, eBay, PayPal, the courts, and others to protect the quality of their tests and access to live test questions that are currently in use on the exam. GMAC has gotten numerous websites to voluntarily remove "special questions" and has persisted when website operators have refused. In the highest-profile case so far, GMAC won a default judgment against the operator of Scoretop.com in 2008. When caught, the owner of that website fled the country. GMAC, in fairness to all honest GMAT test takers, was able to examine the tests taken by all the subscribers. Scores were canceled and schools notified. Too Little Payoff

While the risk is great, what are the potential benefits? In analyzing the Scoretop data, GMAC found that actual rewards were slight, if nonexistent, for most people. Many of the testimonials were fiction, written by the owner of the website. The collections of "special questions" included very few live questions. The GMAT is a "computer adaptive" test, which selects questions for each test taker based on his or her performance on previous questions. Realistically, on a computer adaptive test with a large question bank like the GMAT exam, the chance of actually seeing a posted question on test day is extremely low. The chances of seeing a given posted question you would have gotten wrong are even lower. The rewards offered by illegitimate companies on the Internet may seem attractive, but they are obviously overblown. Testing companies are committed to ensuring their exams provide a fair measure of every test taker's abilities. The smart consumer will consider the source when reading testimonials touting an unfair advantage. The risks involved are very real—and quite permanent.

Lawrence M. Rudner, PhD, MBA, is vice-president for research and development at the Graduate Management Admission Council, sponsors of the Graduate Management Admission Test.

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