YouTubers make deals with Corporate America
Singer DeStorm Power was commissioned to plug the Pepsi Refresh Project, a philanthropic social media campaign, by playing percussion on Pepsi soda cans and bottles and singing about "refreshing the world."
The Gregory Brothers reedited an electronics commercial made for television into a musical sendup featuring a Ping-Pong showdown between Peyton Manning and Justin Timberlake.
Mystery Guitar Man (singer-songwriter Joe Penna) promoted Garnier's new Survivor Gel hair-styling "glue" with a video that involves guitar-picking the spines of a barrel cactus.
The comedy duo Smosh, aka Ian Hecox and Anthony Padilla, made a sponsored video for Butterfinger SnackerZ called "Selling Out?!" It's about...making a sponsored video for Butterfinger SnackerZ.