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Magazine
Diane Irvine, Blue Nile
Posted on February 17, 2010
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Additional Assets
AGE
51
CEO SINCE
February 2008
PREVIOUS ROLE
President and Chief Financial Officer
TRIUMPHS
Took market share from brick-and-mortar rivals through aggressive growth; overhauled a stuffy Web site
TO-DO
Learn how to sell diamonds in more than three dozen countries
LESSON
Don't get stuck playing defense; think attack
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