Global Economics

Ford Agrees to Sell Volvo to Geely


Ford Motor Co. expects to sell the Swedish carmaker to China's Zhejiang Geely Holding Group Co. in the first quarter

By Keith Naughton, Ola Kinnander and Cathy Chan

(Bloomberg) — Ford Motor Co. agreed with China's Zhejiang Geely Holding Group Co. on most terms for a sale of the U.S. automaker's Volvo Car Corp. unit in the second quarter.

A definitive agreement probably will be signed by March 31, with a sale completed by June 30, the companies said in statements today. No financial details were provided. Ford has made progress to resolve issues such as protecting intellectual property, a person familiar with the talks has said.

Ford named Geely its preferred bidder for Volvo on Oct. 28 after putting the Swedish automaker on the block a year ago to finish unloading overseas luxury brands and focus on its namesake division. Geely is offering about $2 billion, less than one-third what Dearborn, Michigan-based Ford paid for Volvo a decade ago, people familiar with the bid have said.

"It gives Geely a very good platform, an established brand, a presence," said Stephen Pope, chief global equity strategist at Cantor Fitzgerald in London. "If they've got the deep pockets so they can put money into the R&D and modern design, they should be able to take the brand further forward."

Geely, China's largest private automaker based on last year's sales, wants to gain insights into Western vehicle development and manufacturing through buying a mainstream European brand, people familiar with the negotiations have said.

Ford rose 18 cents, or 1.8 percent, to $10.08 at 4 p.m. in New York Stock Exchange composite trading, the highest since Sept. 7, 2005. The shares have more than quadrupled this year.

The announcement came after the close of trading in Hong Kong, and Geely Automobile Holdings Ltd., Zhejiang Geely's listed unit, had jumped 7.3 percent to HK$3.98 on the city's stock exchange, the steepest increase since Nov. 30. The shares have risen sixfold this year.

China Factory?

Geely is planning to build a Volvo factory in China after the purchase, two people familiar with the proposal have said. The automaker may build the plant in Beijing, said the people, who declined to be identified because the discussions aren't public. Geely also is considering two other Chinese cities for the facility, they said.

"Acquiring Volvo is merely the first step and far from being the most important one for Geely," said Zhang Xin, an analyst with Guotai Junan Securities Co. in Beijing. "It is a much bigger challenge for Geely to actually make use of what they will buy and make profit out of it."

Geely said in a statement today that in a completed sale, "Volvo will retain its leadership in safety and environmental technologies, and will be uniquely positioned as a world-leading premium brand to exploit opportunities in the fast-growing China market."

Aston Martin, Jaguar

Ford sold Aston Martin in 2007 and Jaguar and Land Rover in 2008. It acquired Volvo in 1999 for $6.45 billion from Volvo AB, the world's second-largest truckmaker. Volvo Car has about 20,000 workers worldwide, of which 15,000 are in Sweden. It has eliminated about 6,000 jobs since last year and lowered annual salary costs in a March deal with the unions.

"The prospective sale would ensure Volvo has the resources, including the capital investment, necessary to further strengthen the business and build its global franchise, while enabling Ford to continue to focus on and implement its core One Ford strategy," Ford said.

Ford and Geely have agreed on "all substantial commercial terms" about Volvo, though "some work still remains to be completed before signing—including final documentation, financing and government approvals," the U.S. manufacturer said.

Sales Forecast

Volvo is on track to sell about 325,000 cars this year, up from the 310,000 vehicles last year and down 29 percent from 2007, its best year when it sold 460,000 cars, Glenn Magnusson, head of the Ledarna union at Volvo, said in a telephone interview today.

In the third quarter, Volvo narrowed its pretax operating loss to $135 million from a $458 million loss a year earlier, Ford said last month.

Geely Automobile is part of Li Shufu's Geely Group. Zhejiang Geely, owned 90 percent by Li and 10 percent by his son, is the ultimate holding company for the group.

Zhejiang Geely is seeking Chinese government support for the takeover of Volvo, based in Gothenburg, two people familiar with the discussions have said. The company has hired Germany—-based Roland Berger Strategy Consultants for advice on restructuring, the people said.

Konsortium Jakob AB, the investor group founded by Volvo engineers that has also expressed interest in Volvo, hasn't given up, its spokesman Ola Johansson said today. "Jakob is still interested if the seller would invite us to the negotiation table," Johansson said in a phone interview.

--With assistance from Tian Ying in Beijing and Aaron Kirchfeld in Frankfurt. Editors: Kenneth Wong, Steve Walsh

To contact the reporters on this story: Keith Naughton in Southfield, Michigan, at +1-248-827-2941 or Knaughton3@bloomberg.net: Ola Kinnander in Stockholm at +46-8-610-0714 or okinnander@bloomberg.net; Cathy Chan in Hong Kong at +852-2977-6629 or kchan14@bloomberg.net.


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