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Innovation speak: A load of gobbledygook


Last night the Plain English Campaign award ceremony was held in London. The 30th time these gongs have been doled out, individual prizes include ??olden Bull?awards, “for the worst examples of written tripe” as well as the “Foot in Mouth” award, “for baffling quotes by public figures.” The latter was won this year by none other than Peter Mandelson, the U.K.’s Secretary of State for Business, Innovation and Skills. His crime against coherence? This statement, uttered in defence of Gordon Brown at the time of the MPs’ expenses scandal:

“Perhaps we need not more people looking round more corners but the same people looking round more corners more thoroughly to avoid the small things detracting from the big things the Prime Minister is getting right.”

Er. Congratulations, Lord Mandelson. Here, see some of this year’s other winners, including Coca-Cola Enterprises and American Airlines.


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