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The BusinessWeek Best Seller List


HARDCOVER BUSINESSS BOOKS

1. SUPERFREAKONOMICS By Steven D. Levitt, Stephen J. Dubner (Morrow $29.99) More oddball examples of how incentives work. Last month: —, Months on list: 1

2. JIM CRAMER'S GETTING BACK TO EVEN By James J. Cramer with Cliff Mason (Simon & Schuster $26) Twelve stocks to bank on. Last month: —, Months on list: 1

3. TOO BIG TO FAIL By Andrew Ross Sorkin (Viking $32.95) An ambitious look at Wall Street's convulsions. Last month: —, Months on list: 1

4. CRUSH IT! By Gary Vaynerchuk (HarperStudio $19.99) How social media can help turn your passion into a money-making business. Last month: —, Months on list: 1

5. OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL By Bill Glazer (Morgan James $19.95) An ad man's memoir. Last month: —, Months on list: 1

6. BEHIND THE CLOUD By Marc Benioff, Carlye Adler (Jossey-Bass $27.95) The story of cloud-computing company Salesforce.com. Last month: —, Months on list: 1

7. FRONTLINE PROFIT MACHINE By Ziad Y. Khoury (Select Books $21.95) Transform your organization and make that sale. Last month: —, Months on list: 1

8. THREE FEET FROM GOLD By Sharon L. Lechter, Greg S. Reid (Sterling $22.95) Inspirational stories about the importance of persistence. Last month: —, Months on list: 1

9. STRENGTHS-BASED LEADERSHIP By Tom Rath, Barry Conchie (Gallup Press $24.95) The three keys to being a more effective leader. Last month: 11, Months on list: 10

10. HOW THE MIGHTY FALL By Jim Collins (Jim Collins $23.99) The seeds of destruction can be sewn even as a company rides high. Last month: 7, Months on list: 6

11. 7 LESSONS FOR LEADING IN CRISIS By Bill George (Jossey-Bass $19.95) Medtronic's former CEO on weathering economic storms. Last month: —, Months on list: 1

12. "I LOVE YOU MORE THAN MY DOG" By Jeanne Bliss (Portfolio $22.95) Winning passionate, loyal, and vocal customers. Last month: —, Months on list: 1

13. THE TRUMP CARD By Ivanka Trump (Touchstone $24.99) The Donald's daughter on how to succeed: Choose your parents well. Last month: —, Months on list: 1

14. CRASH PROOF 2.0 By Peter D. Schiff with John Downes (Wiley $27.95) Rejigger your portfolio—and get ready for the next one! Last month: 2, Months on list: 2

15. WHAT AMERICANS REALLY WANT...REALLY By Dr. Frank I. Luntz (Hyperion $24.99) A political pundit's insights into our hopes and fears. Last month: 3, Months on list: 2

PAPERBACK BUSINESS BOOKS

1. FREAKONOMICS By Steven D. Levitt, Stephen J. Dubner (HarperPerennial $19.99) Crack gangs, the Ku Klux Klan, etc. examined. Last month: 15, Months on list: 2

2. WHAT COLOR IS YOUR PARACHUTE? 2009 By Richard Nelson Bolles (Ten Speed Press $18.95) The enduring job-search bible. Last month: 10, Months on list: 14

3. RICH DAD'S CONSPIRACY OF THE RICH By Robert T. Kiyosaki (Business Plus $12.99) Tips plus wiki-style feedback from readers. Last month: 2, Months on list: 2

4. RICH DAD'S INCREASE YOUR FINANCIAL I.Q. By Robert T. Kiyosaki (Business Plus $16.99) Five principles of money intelligence. Last month: 1, Months on list: 11

5. THE SPEED OF TRUST By Stephen M.R. Covey (Free Press $15.95) Nurturing credibility in your personal and professional lives. Last month: 11, Months on list: 21

6. THE RETURN OF DEPRESSION ECONOMICS By Paul Krugman (Norton $16.95) How the failure of regulation allowed the financial implosion. Last month: 4, Months on list: 2

7. SWAY By Ori Brafman and Rom Brafman (Doubleday $21.95) Rational explanations for the irrational decisions most people make. Last month: 3, Months on list: 5

8. THE JOB-HUNTER'S SURVIVAL GUIDE By Richard N. Bolles (Ten Speed Press $9.99) Concise assistance for the jobless. Last month: —, Months on list: 5

9. BRAIN RULES By John Medina (Pear Press $15) How the brain works and a dozen methods for turning this knowledge into success. Last month: —, Months on list: 3

10. HOW TO MAKE MONEY IN STOCKS By William J. O'Neil (McGraw-Hill $16.95) A seven-step system for balancing gains against risk. Last month: 8, Months on list: 15

11. DEBT CURES "THEY" DON'T WANT YOU TO KNOW ABOUT By Kevin Trudeau (Equity Press $14.95) How to turn bad debt into good credit. Last month: 7, Months on list: 6

12. 48 DAYS TO THE WORK YOU LOVE By Dan Miller (B&H Books $14.99) Creating a life plan, then finding a new paying job. Last month: —, Months on list: 1

13. THE LEADERSHIP CHALLENGE By James M. Kouzes, Barry Z. Posner (Jossey-Bass $24.95) Stories from leaders of all ages. Last month: —, Months on list: 8

14. THE LEAN SIX SIGMA POCKET TOOLBOOK By Michael George, David Rowlands, Mark Price, John Maxey (McGraw-Hill $16.95) Tips aplenty. Last month: —, Months on list: 9

15. THE NEW RULES OF MARKETING AND P.R. By David Meerman Scott (Wiley $16.95) Harnessing the Web to reach the customer. Last month: —, Months on list: 6

LONG-RUNNING BEST SELLERS

HARDCOVER BUSINESS BOOKS

STRENGTHSFINDER 2.0 By Tom Rath (Gallup Press $21.95)

THE TOTAL MONEY MAKEOVER By Dave Ramsey (Thomas Nelson $24.99)

FIVE DYSFUNCTIONS OF A TEAM By Patrick Lencioni (Jossey-Bass $24.95)

GOOD TO GREAT By Jim Collins (HarperBusiness $29.99)

WHO MOVED MY CHEESE? By Spencer Johnson (Putnam $19.95)

THE 4-HOUR WORKWEEK By Timothy Ferriss (Crown $19.95)

OUR ICEBERG IS MELTING By John Kotter, Holger Rathgeber (St. Martins $19.99)

PAPERBACK BUSINESS BOOKS

BLINK By Malcolm Gladwell (Back Bay $15.99)

RICH DAD, POOR DAD By Robert T. Kiyosaki, Sharon L. Lechter (Business Plus $16.95)

GETTING THINGS DONE By David Allen (Penguin $16)

CRUCIAL CONVERSATIONS By Kerry Patterson, Joseph Grenny, Al Switzler, Ron McMillan (McGraw-Hill $16.95)

A WHOLE NEW MIND By Daniel H. Pink (Riverhead $15)

A GUIDE TO THE PROJECT MANAGEMENT BODY OF KNOWLEDGE By Project Management Institute (PMI $49.95)

THINK & GROW RICH By Napoleon Hill (Ballantine $7.99)

GOOD TO GREAT AND THE SOCIAL SECTORS By Jim Collins (Collins $11.95)

BusinessWeek's Best Seller list is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well more than 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in October. Titles that have been on the list for more than two years appear as Long-Running Best Sellers.


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