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In the course of reporting my feature story on apps for the Web and mobile phones, I asked developers how much money these little pieces of software are actually bringing in. While they are certainly the exception in the sea of 80,000 programs on Apple?? App Store, I found several apps that have racked up sales of $1 million or more. Here they are:
Enigmo
Sales: $2.5 million
Company: Pangea Software
F.A.S.T.
Sales: $1.8 million
Company: Social Gaming Network
Ocarina
Sales: $1.3 million
Company: Smule
I Am T-Pain
Sales: $1.1 million
Company: Smule
Roller-Coaster Rush
Sales: $1.1 million
Company: Digital Chocolate
Flick Fishing
Sales: $1 million
Company: Freeverse
Ragdoll Blaster
Sales: $950,000
Company: Backflip Studios
Currently, the lion?? share of app revenues come from the upfront fees paid by users upon download. But many developers see much bigger potential with in-app purchases, such as the extra songs you can buy after you download Smule?? I Am T-Pain.
Apple recently lit a fire under this opportunity by making it possible for companies to offer in-app purchases within free programs. Kleiner Perkins-backed game maker ngmoco plans to give away the first level or portion of all its games and charge users to keep playing.