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Come Talk to IDEO's Tim Brown in New York Wednesday


A great open conversation with IDEO?? Tim Brown will take place at Parsons School of Design in New York on Wednesday night and everyone in town is invited to come and ask Tim questions. You can get him to sign his new book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, which will be available. And you can argue with Tim about Design Thinking, the role of designers in the world today (that means you Michael Beirut!), the use of the terms ??nnovation?and “Design” or anything else that’s relevant today.

Here are the metrics:

Wednesday, September 30, 2009 6:00 p.m.

Parsons The New School for Design

560 Seventh Avenue (at 40th Street)

I will be onstage doing a Q & A with Tim to start things off and then we’ll open the discussion to the audience. I talked with Tim recently on how to structure the ark of the conversation and he said he wanted to talk about “moving Design Thinking upstream to tackle big issues in the world.” Oh yeah. He wants to talk about the role of Design in Global Warming, Health, Business and Finance. Here’s a good question—didn’t the financial meltdown give “innovation” a bad name? What went wrong on Wall Street with all those smart math-majors designing all those structured finance products that imploded? Flawed design process?

I want Tim to talk about design education as well. With a handful of great programs, design education is years behind design practice. And what about President Obama’s Innovation and Social Innovation initiatives. Is Obama confusing technology and innovation? I think so. Maybe Tim doesn’t.

In fact, please send in questions you want me to ask Tim Brown if you can’t get to the conversation Wednesday night. You folks in Europe and Asia, what should I ask? California? Hey, any people inside IDEO have any questions for the boss? Like where does IDEO go from here? Sorry Tim, not all the questions will be softballs.


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