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It’s been a busy week for marketers targeting business owners and aspiring entrepreneurs. Yesterday Chase debuted four new payment cards, including one that requires holders to pay off balances in full each month, with no interest charges. The WSJ had an analysis piece about the cards yesterday. Here’s a snippet:
As issuers have cut back on marketing to small business, “Chase is looking to exploit that opportunity as the economy starts to pick up,” says Andrew Davidson, senior vice president at Mintel Comperemedia, a research firm that tracks credit-card mailings. Indeed, Chase’s new suite of cards—dubbed “Ink from Chase”—takes direct aim at American Express Co., long known for its charge cards and small-business customers, he says.
And today executive coaching and networking group Vistage International officially launched Bizmore, a Q&A advice site intended to connect owners and managers of small and medium-sized businesses to help them find practical advice. Veteran business writer Alice Hill, who was approached to build and run the site two years ago, told me it already has 25,000 registered users. The site has been attracting attention because one of its backers is financier Michael Milken, who sits on Vistage’s board. See this NYT blog post from this summer for more.