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Forrester: E-Readers Too Pricey


Last month Sony began selling the most affordable electronic book reader on the market, its Pocket Edition, for $200. Turns out, even that?? too steep for most people.

New research from Forrester shows most consumers would only consider the purchase of an e-reader that cost between $50 and $99. Here?? a chart showing how different types of respondents answered the question, ??t what price would you consider an electronic book device/eBook reader expensive but still purchase it??/p>

This comes as relatively good news for Sony, since its budget model could benefit from greater demand at the lower end of the market (Amazon’s cheapest Kindle is $300). But the study also underscores the reality that despite the hype, the e-books market is premature, and those lining up to buy expensive reading devices are still very much early adopters.


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