Businessweek Archives

Slightly Fewer Marketers Seek To Slash Ad Spending!


Glass quarter-full department, from Dan McCarthy’s Viral Housing Fix :

Here’s another entry for the things-aren’t-good-but-they’re-better-than-six-months-ago file.

The Association of National Advertisers polled its members to see how they are thinking about marketing spending over the next year. The net result? 87% of respondents are looking to cut costs in marketing, down from 93% six months ago.

That’s improvement.

Sort of, at least. The whole item is here.


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