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VW, Cadillac, Chevy, Ford and Their Love of Ad Cougars


With all the bad news surrounding the car business, my hat off to www.jalopnik.com for doing something totally frivolous, fun, yet strangely thought provoking. Yes…it’s a list of the hottest spokes-cougars for car companies.

Cougar is a term, for the uninitiated, that refers to a woman of an uncertain age who aspires to the younger man. The term seemed to take off with the rise of “Desperate Housewives” and gained traction in last year’s American Idol when ultimate winner David Cook was said to be the object of desire of the “cougars” in the audience.

But for the past year or so, the cultural phenomenon has spread to really just encompass ladies who merely look like they might be interested in their son’s college room-mate. Housewives of Orange County. Housewives of New Jersey. And the recent reality show…The Cougar. Actually, this show might kill the whole thing.

Jalopnik names : Brooke Shields for Volkswagen, Jill Wagener for Mercury, Kim Cattral for Nissan Australia, Susan Lucci for Ford dealers, Kate Walsh for Cadillac, Heidi Klum for Volkswagen and the Mitsubishi iMiev Mom holding the plug to this little electric car in such an alluring fashion.

Conspicuously left off the list of all time greats, though are two of my favs: one because it is so awful and one because it is so fabulous.

The best worst spokes-cougar for a car company ever was Celine Dion pitching the Chrysler Town & Country minivan. Here she is:

The best spoke-scougar of all time, hands down: Dinah Shore pitching Chevrolet for the USA. In the 1970s, she snared Burt Reynolds, who was around 30 years younger than her at the time. Now, that’s Cougaring.


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