Businessweek Archives

Zemanta, a Slovenian Start-Up's Tale


My colleague Mark Scott has an interesting story about how Zemanta, a Slovenian startup that helps bloggers jazz up their sites, got started. After a blogger writes a post, Zemanta’s program scans the Web for related free material, such as videos or Wikipedia entries, that can help dress up the post. As Scott explains:

Zemanta’s premise may be simple, but bringing the product to life was far from it. For one thing, the initial prototype was written in Slovenian—not exactly a mainstream choice for reaching a wide Web audience. But after the company won a €50,000 ($67,200) prize in 2007 from Seedcamp, a European competition to foster entrepreneurship, Spetic and a team of five developers set about converting the software to English and raising more money.

The company is backed by Accelerator Group, Britain’s Eden Ventures, and Union Square Ventures.


Soul Searcher
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