Businessweek Archives

The Next Net: our lives described by our wanderings


I spent much of the last month working on this story, The Next Net. It’s about the mobile Internet, something I spent lots of time writing about 10 years ago in Europe. (And some would accuse me of hyping it, and even creating an urban legend about Starbucks.) But this take on it is closer to the Numerati focus: It looks at the data we produce as we move around, and how our mobile wanderings will become a vast laboratory of human behavior, for marketers and scientists.


Toyota's Hydrogen Man
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