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Facebook Çhanged The Face of Davos.


If you want to see the future of conferencing, analyze the Facebooking of the World Economic Forum in Davos this year. Facebook polls were injected into 12 major sessions. As big-shots were speaking on-stage, people were asked questions and the results were posted real-time on a screen behind the speakers—so they had to respond to them.

In one session, Advice to the US President on Competitiveness. 120,000 people from around the world responded to a question on whether Obama’s stimulus package was “on taget.” 59% said “no,” and only 15% said “yes.” The rest were unsure.

This was interesting because the panel overwhelmingly said “yes.” Who was on the panel? Rupert Murdoch (CEO News Corp.), Ellen Kullman (CEO DuPont), Duncan Niederauer (CEO NYSE Euronext), David Rubenstein (Managing Director, Carlyle Group) and Ronald Williams (CEO Aetna).

So who do you think was right—the panel of august CEOs or the masses of 120,000 facebook folks, whoever they are. Actually, the Facebook people were probably in their 20s and 30’s, right, while the CEOs were in their 50s and 60s, with Rubert in his 70s, no?

Does that explain the difference in response?


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