Everyone from cleaning services to high-end consultants needs to repackage their services to keep cost-conscious clients. To do this, focus on essentials. How do you know what is vital to your customers? Ask. A good question to start off with is: "What is important to you today?" Then, adjust your service to meet the customer’s needs. This also means that you will have to downsize your business or find more customers. You may be able to find customers from your competitors who are not repackaging their services. Remember that marketing and advertising work. Do not be shy about getting the word out.

Marilyn Holt

CEO

Holt Capital

Seattle