Businessweek Archives

Bad pitch: Wal-mart and etiquette


Over the years, we’ve blogged painfully bad pitches, but I don’t any can compare with the one that just landed in Rob Walker’s inbox. On his Murketing blog, he quotes an email using the Wal-Mart trampling tragedy to pitch a shopping etiquette story:

In light of the recent Wal-Mart tragedy, I would like to offer a conversation with [redacted; name of consultant], who can offer tips on holiday shopping etiquette during the craziest shopping days of the year.

[Redacted] can discuss best practices consumers should consider when venturing out to the major shopping centers in the weeks leading up to the holidays.

Note contextual relevance of “venturing.”


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