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As we fill tanks, growth in Net ads slows


I listened this morning to the the latest facts and figures on Internet advertising. One figure stuck out. The growth in e-commerce fell from 13% a year ago to 9% through the second quarter of this year.

The explanation given: We’re paying more to fill our tanks and buy our food, which leave less money for the types of discretionary purchases we make online. Silly me. I thought that with gas prices rising, more of us would stay at home and order things online. Trouble is, you can’t fill up your tank online.

Which leads me to my next question: Is there any possible upside to releasing a new book in the midst of this economic typhoon? If so, I’d be happy to learn about it.


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