Businessweek Archives

Define Your Core Purpose


As an entrepreneur, you are at your best when you are in sync with your "core purpose." Depending on your beliefs, this could be what you are best or most talented at doing, or what you think you were meant to do in this life. Clarity about your core purpose guides you through peaceful and turbulent times—and it also reduces the stress and anxiety of trying to be something you’re not. Boil down what always seems important to you into a one-sentence statement of core purpose, then revise it over time until it describes who you are at your very best.

David Peck

President

Leadership Unleashed

Palm Springs, Calif.


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