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Gen Y: It's What You Know


A new GfK Roper Consulting survey reveals the top 14 leadership traits according to consumers: They are: Accountable…85%; Knowledgeable…82%; Honest…………….81%; Effective…………..78%; Integrity…………..78%; Good listener……..76%; Flexible……………72%; People person…… 69%; Visionary…………68%; Inspiring…………62%; Intelligent………..59%; Creative…………..57%; Experienced……..55%; Strong…………….49%

Where it gets interesting is how important different generations rated different qualities.

With both Gen Xers and Boomers, "Accountable"--defined as "is responsible, admits and learns from mistakes" topped the list of qualities rated as "very important" in a leader. as being as the most important quality in leaders. The scores were 83.4% and 88.4% respectively. With Gen Y, however, "Knowledgeable" made it to the top spot, at 79.1%. The quality rated the most different? Integrity. It was rated as Very Important by 65.6% of Ys, while 75.9% of Xers and 84% of Boomers thought it Very Important.


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