Businessweek Archives

Presidential Candidates Using Behavioral Targeting


I did a story this week about how the presidential campaigns are getting on the behavioral targeting bandwagon. They’re working with companies including Yahoo and Google, targeting persuasion ads as well as campaigns aimed at bringing in volunteers, donors, and voters.

It’s the first election that they’ve done this. Still, what a doozy of a time to do it, with all the privacy issues hanging around.


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