Businessweek Archives

38 Million Watch Obama


Almost 38 million people watched Sen. Barack Obama?? acceptance of the Democratic presidential nomination on Thursday night, according to Nielsen Media Research. That figure, which includes both broadcast and cable networks, is nearly twice the four-day average of the 2004 Democratic National Convention. And with 7.6 million black viewers, the event was the fifth most-watched nonsports program among African-Americans in 11 years, Nielsen added.

That?? more than watched the opening ceremony of the Olympics.

There is no way of knowing how many independents and Republicans watched. But it?? worth noting that John Kerry received 59 million votes in 2004.


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