Businessweek Archives

Nokia: Only 3% of Cell Phones Get Recycled


Clearly, handset makers and carriers aren?? doing enough to encourage cell-phone recycling. World?? largest cell-phone maker, Nokia, just released results of a survey that suggests that only 3% of people have ever recycled their old handsets. After years of industry efforts, ??hree out of every four people added that they don?? even think about recycling their devices and nearly half were unaware that it is even possible to do so,?according to the survey. Nokia interviewed 6,500 people in 13 countries, including the U.S.

Interestingly, people aren’t throwing the phones away, either. While the survey respondents owned, on average, some five phones, only 4% of those are being thrown into the landfill. The majority, 44%, are simply sitting at home, in a drawer. There’s one area of success, though: The survey shows that monetary incentives offered by recyclers like CollectiveGood do work: Some 16% of people try to sell their used devices, particularly in emerging markets.

Clearly, carriers and handset makers have a long way to go on increasing wireless users’ awareness of recycling. The pay-off for these companies and the environment could be huge. “If each of the three billion people globally owning mobiles brought back just one unused device we could save 240,000 tons of raw materials and reduce greenhouse gases to the same effect as taking 4 million cars off the road,” according to Nokia.


The Good Business Issue
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus