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Best Real Estate Promotions


As the housing slump winds on, builders and Realtors are getting very creative in their marketing. We could almost do an awards show about the best promotions. Here are a few of my favorites:

Pardee Homes has a red door list of complete homes they are putting on special sale price each week.

Shea Homes is offering a chance to win free gas for year to new home buyers.

Only in LA: I saw an ad saying a listing was the first duplex in the neighborhood offered for under $1 million since 2004.

I’m noticing that price reductions are now called price improvements. That’s not an improvement for the seller.

My favorite pitch of all: DR Horton offering $100,000 off to any buyers, but they have to bring the coupon!


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