Businessweek Archives

Flower Power


I think this might simply prove that I don?? get sent flowers very often, but I did today. And as I blushed and mumbled and felt all self-conscious, I was delighted to notice the thought and care that had gone into the packaging. Check out the bottom of these stems ?each one is covered by a little plastic thimbleful of water. The flowers live even as they’re sent around the world. No one else here was quite as overwhelmed by this as I was, so I’m sorry if I’m pointing out something that’s been a given forever, but I’m still completely bowled over by such obvious, appropriate brilliance. Hats off to Proflowers (and any other flower deliverer that does this). Now… how about making the thimble from a sustainable/compostable material rather than plastic?


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