Businessweek Archives

Embargoed: Oh, forget it

I just came across this post about embargoed news releases. Quick response. I’m not the least bit interested in “embargoed” news. A news embargo, by definition, means you’re getting played (in a conspicuous way). It’s an invitation to join a herd.

No doubt it works on occasion. A beat reporter covering Microsoft or Oracle can’t afford to follow the competition on a software release. But for me, an embargoed release screams out from my inbox: “Erase me.”

The Good Business Issue
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