Businessweek Archives

Brand Tags Fun, But Not Exactly Useful


Over at the WSJ?? Buzzwatch blog, Tom Weber links to a site called Brand Tags. The deal: look at a random logo, and type the first word that comes to mind. Then check out the words others submitted. Sony was most often branded ??lectronics,?“quality,” and “expensive,” for instance, but was also called “crap” a number of times. Kodak, meanwhile, inspired the word “dead” as much as it inspired “film.”

The site is primitive, and I wish it had more features — a way to see which brand got the most “crap” votes, or the most “cool” ones, or a way I could submit new brands. But it’s good procrastination fodder, and a novel way to sketch out how the public perceives a brand.


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