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The Youtube Election Gaining Steam


This year’s election is going to be more a youtube season than any other in history.

As one new ad from a Republican 527 Group ad shows, the object is not to spend any money on ad buys, but to get the news media to bite on these ads and run them for free during broadcasts.

This segment from MSNBC proving the point. The irony of this is thick. The story on MSNBC is about how these groups will get newscasts to show the ads for them, with the ad running behind them. Hmmmm.

The action in North Carolina is just as rich. The state GOP party began running the ad shown in yesterday’s blog entry. John McCain condemned the ad and asked the state party to stop running it. The state party has so far refused. The story goes on one more day. Each time the story takes a turn and gets covered, they show the ad again—an anti Obama ad featuring, or starring, Reverend Jeremiah Wright.

No question that the groups will make full use of Youtube between now and the election to try and virally spread negative ads that even some cable stations might reject. And networks like MSNBC and Fox love to run Youtube ad segments on their broadcasts because it makes them look cool and hip to younger audiences.

One interesting aspect of Youtube to look for in coming months—influential celebrities and perhaps even some politicians who can’t crack the Obama, Clinton or McCain inner circle will make their own ads and videos, put them up on Youtube, and then alert the news media that it is up there. We have seen a few examples of this already with a video for Hillary by Jack Nicholson and a pro-Obama video created by Deutsch/LA creative chief Eric Hirshberg.


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