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Dump a plastic bag, plant a tree in NYC


New York is joining a growing list of cities encouraging stores and consumers to stop using landfill-clogging, rarely-recycled plastic bags. Whole Foods Markets is helping out with a limited-edition, 100% organic cotton shopping bags that will help fund tree planting in the city at the same time. For each bag sold, Whole Foods will donate $1 to MillionTreesNYC, a city initiative to plant 1 million trees in the five boroughs. Especially in sparsely treed lower-income areas outside of Manhattan, the plan promise to improve air quality, lessen asthma rates, and cool the city in the summer time by cutting down on the amount of heat the city soaks up. These environmentally friendly bags go on sale for $11.99 starting April 1 at Whole Foods Markets in northern New Jersey, New York and southern Connecticut. Starting Earth Day, April 22, Whole Foods will offer no more plastic bags to NYC area customers. The special bag program is being produced in partnership with NYC & Company, New York City’s official marketing and tourism organization.


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