Innovation & Design

Jerry Bruckheimer Launches Game Studio with MTV


MTV is banking on top Hollywood producer Jerry Bruckheimer to bringing his golden touch to the medium of video games

Although many consumers may not be aware, MTV Games' presence in the video game industry is getting larger by the day. With $500 million invested in the space, and Rock Band apparently "flying off shelves" MTV's imprint on gaming is just beginning to be felt. Although Rock Band is getting all the press these days, the company's reach extends far beyond the music genre. And MTV's reach just grew wider thanks to internationally renowned motion picture and television producer Jerry Bruckheimer who has partnered in an exclusive deal with MTV Games to develop and create new and original video games.

As part of the agreement, the man behind the Pirates of the Caribbean movie trilogy, Black Hawk Down, National Treasure, and TV properties such as CSI, Cold Case and The Amazing Race (among numerous other projects) will launch a "game incubation studio" with MTV Games. This Jerry Bruckheimer Game Studio will employ "a team of experienced video game experts, artists and storytellers [who] will seek out and deliver new game concepts and intellectual property."

No properties or specific game projects have been revealed just yet, but it's clear that this really is a total collaboration. MTV said in a statement that executives from both MTV Games and Bruckheimer's gaming studio "will work together on all phases of development—from concept to platform—as well as on the production, distribution deals and marketing elements, with the potential that some of the game concepts could migrate to other entertainment media including film and TV." In terms of management, Jeff Yapp, Executive Vice President, Programming Enterprises and Bob Picunko, Vice President Electronic Games & Interactive Products will oversee MTV Games' relationship with Bruckheimer's studio.

"Video games represent a new and innovative medium for what we've always tried to do, which is to tell great stories. But this medium is unique in that it gives the player control over how those stories unfold," commented Bruckheimer. "I look forward to working with MTV Games to create new original game stories, always looking for ways to innovate the medium."

"Jerry Bruckheimer and his innate talent for developing wildly successful entertainment properties that range from action, reality, drama, sports, and comedy are the perfect complement to our vision for MTV Games and the experience our audiences truly crave," said Van Toffler, President, MTV Networks Music & Logo Group. "There's a huge intersection between the fans of Bruckheimer films, our audience and gamers, making the potential for this partnership to be as explosive as one of his blockbuster films."

MTV Networks also said that they will support Bruckheimer's game studio across all their broadcast and digital platforms including CMT, MTV, Spike and VH1. The company stressed that "gaming is a focal point of MTV Networks' overall vertical entertainment strategy of super-serving its core audiences with engaging experiences across multiple platforms."

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