Businessweek Archives

More Gift Card Searches and Other Holiday Tidbits


Hitwise, the Web measurement service, put out some results on some of the trends in online holiday shopping for last week. (And photo from Chrisdecurtis)

*U.S. Traffic to Alternative Payment Web sites (e.g. Google Checkout, Bill Me Later, etc.) is up 17%

(I guess like me, they’re getting sick and tired of Paypal)

*Search Engines are responsible for 29 percent of Retail website visits.

(This seems smaller than I would have thought. People are going directly to merchants or to comparison shopping sites.)

*Traffic to Social Shopping web sites is up a lot. Examples include Kaboodle, ThisNext, and StyleHive.

(They say the traffic is up 683%. But I think that’s so high that it has to be off a tiny tiny base)

*Searches on the term ‘gift cards’ is up 29%

(Ok, this one befuddles me. I really don’t like gift cards. I never use them up entirely or I end up having to spend my own money to get what I want. Ugh!)


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