Global Economics

Mobile Tracking to Boom in Europe


Businesses are eager to track their vehicles and employees, but the new technology can also keep tabs on children and pets

Technology for wirelessly tracking vehicles and people is predicted to take off in Western Europe throughout the next five years.

Business needs and personal security concerns will contribute to the tech generating €3.3bn by 2012, according to Juniper Research.

The business sector will be the main area where it will take off but there is also potential in the consumer sector for child and pet tracking systems, which are gaining acceptance.

Juniper Research analyst and author of the report, Bruce Gibson, said this kind of technology has been used by transport and distribution companies for a number of years and will soon extend to other industries.

The systems already available from mobile service providers use mobile ID location and GPS.

Vehicle tracking is expected by Juniper Research to generate €2.8bn in revenue by 2012, with around 15 million vehicles being tracked by businesses wanting to monitor and route their vehicles more efficiently.

Key drivers in this uptake are expected to be government legislation designed to enforce contracted working hours and duty of care obligations.

Businesses wanting to make the best use of vehicles and staff will use the tech to bring about better scheduling but also reduce fraudulent claims about whereabouts of vehicles.

Tracking would also allow for better control of supply and distribution chains according to the analyst house.

As the accuracy improves through the convergence of navigation and tracking tech, demand may also be created.

The rest of the revenue is expected to be generated by technology that tracks people - with around 21 million mobile phones predicted to be tracked by 2012.

The report predicts this will take off as concerns about personal security begin to outweigh those around privacy.

It has been mooted the British government might employ wireless tracking technology for its proposed road charging projects.

Provided by silicon.com—Driving Business Through Technology

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