Businessweek Archives

Spam from spammer claims spam works


And I guess spam does work, at least at one level, if it pays off in this blog post.

I just got an e-mail from Endai Worldwide, an online marketing company that carries out ad and e-mail campaigns. They’ve done a survey that indicates that half of us have made a purchase in the year “as a result of opening a marketing email solicitation” (what many of us would call “spam”).

What’s more: “Over 50% of respondents said they couldn’t resist and check their junk mail folders on a daily basis and 16% admitted to making a purchase from messages found in their spam folders.”

I find parts of this hard to swallow. For instance: the company reports sending out 7,500 email surveys and receiving a 90% response rate. That’s a better response than I get from my family and close friends…


Silicon Valley State of Mind
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus